“岗课赛证”融通下高职院校酒店管理与数字化运营课程体系构建研究  

Research on the Construction of Hotel Management and Digital Operations Curriculum System in Vocational Colleges under the Integration of“Job Course Competition Certificate”

作　　者：王琪[1,2] 李亚男 WANG Qi;LI Yanan(Zhejiang Tourism Vocational College,Hangzhou Zhejiang,311231,China;Woosong University,Daejeon Metropolitan Area,34606,South Korea)

机构地区：[1]浙江旅游职业学院,浙江杭州311231 [2]韩国又松大学,韩国大田广域34606

出　　处：《创新创业理论研究与实践》2024年第23期14-16,共3页The Theory and Practice of Innovation and Enterpreneurship

基　　金：浙江省教育厅2022年省级课程思政教学研究项目“一致性建构视阕下‘岗、证、课、训、赛’课程思政教学设计与实践——以酒店管理与数字化运营专业课程为例”(浙教函[2022]51号)

摘　　要：随着旅游业和酒店业的快速发展,社会对酒店管理人才的需求量大幅增加。然而,传统酒店管理教育模式已无法满足现代酒店业对人才的需求。现代酒店管理不仅需要管理技能和服务意识,还需要数字化运营能力,如数据分析、智能管理系统操作和在线营销等。该文探究“岗课赛证”融通下高职院校酒店管理与数字化运营课程体系的构建策略,以行业需求为导向,将实际工作岗位的要求和标准融入课程教学中,有助于提升学生的职业素养和市场竞争力。With the rapid development of the tourism and hotel industries,the demand for hotel management talents in society has significantly increased.However,the traditional hotel management education model is no longer able to meet the talent needs of the modern hotel industry.Modern hotel management not only requires management skills and service awareness,but also digital operational capabilities such as data analysis,intelligent management system operation,and online marketing.This article aims to explore the construction strategy of the hotel management and digital operation course system in vocational colleges under the integration of“job course competition and certification”.Guided by industry demand,it integrates the requirements and standards of actual job positions into course teaching,which helps to enhance students'professional literacy and market competitiveness.

关 键 词：“岗课赛证”融通 高职教育 酒店管理 数字化运营 课程体系 人才培养 

分 类 号：G712.3[文化科学—职业技术教育学] F719.2-4[文化科学—教育学]