基于OBE理念的“333”混合式教学的课堂设计与实践——以汽车与配件营销课程为例  

Classroom Design and Practice of“333”Blended Teaching Based on OBE Concept—Taking the Course of Automobile and Parts Marketing as an Example

作　　者：兰晓婕 LAN Xiaojie(Guangdong Communication Polytechnic,Guangzhou 510650,Guangdong,China)

机构地区：[1]广东交通职业技术学院,广东广州510650

出　　处：《广东交通职业技术学院学报》2025年第2期82-88,共7页Journal of Guangdong Communication Polytechnic

基　　金：2021年广东交通职业技术学院院级教科研项目“‘课程思政’理念下专业核心课程教学改革研究——以汽车与配件营销课程为例”(编号:GDCP-ZX-2021-02-N3)。

摘　　要：教育部指出“三教”改革是推动职业学校课堂革命的重点任务,而教法改革和课堂革命是“三教”改革的关键突破口。以汽车与配件营销课程为例,首先分析了该课程在教学实践中存在的主要问题;接着,针对性地提出了基于OBE教育理念的“333”混合式教学模式;最后,以“波士顿矩阵分析”这一教学单元为例,展示了课堂教学开展的具体过程。教学实践结果表明,该教学模式有效提高了课堂教学质量和学生学习效果,课程思政目标初步达成。为职业院校专业课程课堂革命开展提供了一定的参考。The Ministry of Education pointed out that the reform of the“three educations”is a key task in promoting the classroom revolution in vocational schools,and the reform of teaching methods and classroom revolution are key breakthroughs in the“three educations”reform.This article takes automobile and parts marketing course as an example.Firstly,it analyzes the main problems that existing in the teaching practice of this course.Secondly,it proposes“333”blended learning model based on the OBE educational philosophy.Finally,it demonstrates the specific process of classroom teaching taking the teaching unit of“Boston Matrix Analysis”as an example.The results of teachine practice indicate that this teaching model has effectively improved the quality of classroom teaching and the learning outomes of students,with the course ideological and political goals being initially achieved.This teaching mode also provides a certain reference for the revolutionary development of professional courses in vocational colleges.

关 键 词：OBE理念 混合式教学 课堂设计 课堂实践 汽车与配件营销 

分 类 号：G712[文化科学—职业技术教育学]