CS战略及产品功能分析  

The Strategy of CS and Analysis of Product Function

作　　者：杨宝三[1] 

机构地区：[1]重庆行政学院经济管理教研部,重庆400041

出　　处：《山东工商学院学报》2003年第5期67-70,共4页Journal of Shandong Technology and Business University

摘　　要：市场竞争的加剧和产品更新速度的加快,要求企业经营行为必须以顾客满意为中心,从顾客的利益出发,充分了解顾客对产品功能不同层次的需要,用价值工程的标准对产品进行功能分析,不断地开发出顾客满意的产品,充分满足顾客需求。通过向顾客提供优质的产品和服务,提高顾客的满意度,从而使得顾客对企业产生信赖和忠诚感,实现顾客利益和企业效益的统一。With the intense of market competitions and the acceleration of renewal of products, customers' satisfaction should be the center in enterprises' management behavior. The enterprises will proceed from the considerations of customers' interests, fully understand the customers' demands to different levels of products, make functional analysis to the products with the standard of value engineering, constantly develop the products which the customers will be satisfied with , so that the customers' needs will be satisfied. By providing the customers with high-quality products and service, the enterprises will improve the customers' satisfaction, that will make the customers trust the enterprises, thus the unity of the customers' benefits and the enterprises' benefits will be fulfilled.

关 键 词：CS战略 顾客满意度 市场竞争 企业文化 经营战略 客户关系管理 产品结构 质量管理 

分 类 号：F274[经济管理—企业管理] F273.2[经济管理—国民经济]