WORD-OF-MOUTH

作品数：7被引量：13H指数：1
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相关作者：崔准王克喜更多>>
相关机构：上海交通大学湖南科技大学江苏师范大学北京外国语大学更多>>
相关期刊：《Social Networking》《农林经济管理学报》《Journal of Landscape Research》《Journal of the Air Transport Research Society》更多>>
相关基金：国家自然科学基金教育部人文社会科学研究基金河北省自然科学基金国家社会科学基金更多>>
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Social media activities of airlines:What makes them successful?被引量：1
《Journal of the Air Transport Research Society》2024年第1期156-166,共11页Iryna Heiets Sarah Ng Navjot Singh Jordan Farrell Akshat Kumar 
This paper explores the use of social media by geographically diverse airlines and investigate how different airlines utilise different types of social media platforms to engage and interact with their audiences.Using...
关键词：AIRLINES MARKETING Social media Medial platforms Interaction WORD-OF-MOUTH 
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
《Social Networking》2018年第3期156-169,共14页Si Yang 
This paper systematically analyzes the models and processes related to wordof- mouth spreading in social networks. This paper simulates the characteristics and rules of word-of-mouth spreading on social network platfo...
关键词：SOCIAL Network NODES Influence Online WORD-OF-MOUTH MULTI-AGENT Simulation 
Research on Word-of-mouth Marketing of Fantastic Beasts & Where to Find Them
《校园英语》2018年第3期246-247,共2页王颖 
Since Fantastic Beasts&Where to Find Them was released in mainland on November 25,the box office has been on a increase.The myth of its box office lies in the consumer-oriented marketing strategy.The research takes Ro...
关键词：4C theory WORD-OF-MOUTH MARKETING strategy Chinese film industry 
An Integrated Research Framework for Effect of EWOM被引量：1
《Journal of Systems Science and Information》2017年第4期343-355,共13页Jie LI Wenyi XUE Fang YANG Yakun LI 
Supported by the National Social Science Foundation of China(16FGL014);the Natural Science Foundation of Hebei Province(G2014202148)
With the development of the electronic commerce, the electronic word-of-mouth(e WOM)has become important reference information for consumer shopping. EWOM has attracted considerable interest from researchers in the pa...
关键词：E-COMMERCE WORD-OF-MOUTH EWOM literature review research framework 
Influence of Online Comments on Tourist' Purchase Intention Based on Questionnaire Survey among Tourists in Tai'an City
《Journal of Landscape Research》2016年第2期52-54,共3页MA Ming CHEN Fangying PENG Shuzhen 
Sponsored by Young Backbone Teachers and Domestic Visiting Scholar Program of Shandong Provincial Institutes of Higher Education;Shandong Provincial Program of Soft Sciences(2009RKB439);Shandong Provincial Key Project of Culture and Art(2013101);Sci-tech Development Program of Tai’an Bureau of Science and Technology(20140630-20)
Taking tourists in Tai'an City—an outstanding tourism city of China for example, this paper explored the influence of online comments(word-of-mouth effect) on tourists' intention of purchasing services of accommodati...
关键词：Online comment Online word of mouth Word-of-mouth valence Purchase intention 
网络口碑对网络销售农产品的作用机理——基于“天猫”某品牌茶叶销售的实证研究被引量：11
《农林经济管理学报》2014年第2期186-191,共6页王克喜 崔准 
教育部人文社科规划项目(11YJA630124);湖南省新型工业化开放基金项目(E41212)
以网络广泛销售的农产品———茶叶为研究对象,在收集并处理网上顾客评论数据的基础上,探究网络口碑对这类农产品线上销售的作用机理。在控制相关内生性因素的前提下,建立农产品网络口碑弹性模型EK,并对面板数据进行分位数回归分析。结...
关键词：网络口碑 农产品网络销售 分位数回归 elastic model of electronic WORD-OF-MOUTH ( EK) 
The Role of Medical Word-of-Mouth on Sport Therapists: A Patient Psychological Perspectives
《Open Journal of Medical Psychology》2013年第4期7-10,共4页Fangyi Liu Ming-Yu Chou Yung-Lun Liu Hong-Zhou Chen 
In 21st century, more and more people see medical services of sport therapists as a promising industry due to global aging population and high biotechnology development. Hence, understanding medical word-of-mouth (WOM...
关键词：MEDICAL WORD-OF-MOUTH SPORT THERAPIST PATIENT PSYCHOLOGY 
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