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Share of Wallet in FMCGs Retailing:Proposing a Conceptual Model: 《Chinese Business Review》2018年第2期84-98,共15页Vincenzo Basile; Recent years,the Marketing Science Institute considered marketing performance measurement(MPM)a priority in marketing research and managerial practice.Several contributions on the same topic have been proposed in lite...; 关键词：MARKETING performance measurement SHARE of VISIT SHARE of PURCHASE SHARE of wallet MARKETING metrics and RETAIL INDUSTRY

Marketing as Innovation Strategy in Non Profit Sector in China： The Network of Influence ＂Guanxi＂: 《Chinese Business Review》2016年第5期224-238,共15页Antonia Sajardo Moreno Marta Gil Ibafiez Rafael Curras Perez; In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se...; 关键词：nonprofit organizations SUSTAINABILITY marketing mix China competitive environment networks ofinfluence GUANXI

International Development Strategies of Luxury-goods Players in China: 《Chinese Business Review》2014年第6期367-381,共15页Fabrizio Mosca Piergiorgio Re; The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research qu...; 关键词：marketing luxury goods intemationalization process Chinese market global distribution strategies

Customer! The Forgotten Stakeholder: 《Chinese Business Review》2013年第2期104-112,共9页Themistokles Lazarides Stamatios Kontsas Electra Pitoska; During last two decades a shift in marketing, corporate strategy, organizational, and market dynamics has been recorded. A series of corporate scandals like ENRON and others has shown that corporations have a signific...; 关键词：corporate governance MARKETING CUSTOMER

How Do Companies Achieve Their Marketing Goals With Social Networks？: 《Chinese Business Review》2012年第11期970-980,共11页Marcello Sansone Andrea Moretta Tartaglione Roberto Bruni; This work examines the role of social network sites as a tool used by companies to achieve marketing goals. As known from the main business literature, the social network represents one of the most important instrumen...; 关键词：Social network sites （SNSs） MARKETING youngers brand value relationship with customers

A Conceptual Approach for Cannibalism Between Goods: 《Chinese Business Review》2012年第11期989-995,共7页Mauro Maia Laruccia Joso Americo Martelli Tristao; The launching of a new product is an essential strategy for the survival and success of a company. However, in certain cases, it can reduce the results obtained by other products of the same company. This fact is nam...; 关键词：CANNIBALISM new products MARKETING INNOVATION

Green Product Purchase Behaviour： Relevance for Muslims: 《Chinese Business Review》2012年第4期377-382,共6页Siti Haslina Md Harizan Mahmod Sabri Haron; Recent climate change phenomenon and other prevailing environmental problems have marked a need for human beings to rethinking their way of life, particularly in their relationship with the environment. In Islam, huma...; 关键词：consumer behaviour ENVIRONMENT green ISLAM MARKETING product knowledge PURCHASE

Digital Dividend： The Path Towards Business and Marketing Development: 《Chinese Business Review》2011年第12期1131-1137,共7页George Mastorakis; Wireless radio spectrum is an important resource that allows for increased business development, throtigh the provision of services using wireless networking infrastructures. Since radio spectrum is limited, an optima...; 关键词：radio spectrum digital dividend business and marketing development

Analysis of Marketing Margins, Dry Garden Products in Iran: 《Chinese Business Review》2011年第7期526-531,共6页Seyed Mohammad Reza Akbari Mahla Zare Mehrjerdi; Agricultural sector is one of the economic sectors that always had a considerable impact on the country＇s export. The garden between products and facilities due to capacity and the relative advantage in the productio...; 关键词：MARKETING dried fruits Fars province

Chinese Brands at the Crossroad？ Demand State in Kerala Markets: 《Chinese Business Review》2011年第6期424-428,共5页Vanaja Menon Vadakepat; Globalization and liberalization offer competitive openings for several world brands to the Indian markets. Bestowed with growing disposable incomes, Kerala consumers exhibit wide diversity in their buying habits. App...; 关键词：MARKETING China brands consumer perception demand state matrix and Kerala

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