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Research on the Development of Creative Agriculture in Qinhuangdao City:Integration Path of Strategic Innovation and Marketing Retail: 《Proceedings of Business and Economic Studies》2025年第2期89-97,共9页Chen Ling Jia Zhao Ce Wang Xiaodan Ding; Research on the Development of Creative Agriculture in Qinhuangdao City(202401A213)。; This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.A...; 关键词：Qinhuangdao City Creative agriculture Marketing strategy innovation Retail model innovation introduction

Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks: 《Proceedings of Business and Economic Studies》2025年第1期111-118,共8页Di Zhou; This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont...; 关键词：Data-driven marketing Algorithmic recommendations Privacy and ethics

Augmented Reality Marketing:Breakthroughs and Opportunities: 《Proceedings of Business and Economic Studies》2024年第5期234-238,共5页Limin Niu; Guizhou University of Finance and Economics 2024 Student Self-Funded Research Project Funding(Project no.2024ZXSY001)。; The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent s...; 关键词：Augmented reality Augmented reality marketing Situation awareness

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples: 《Proceedings of Business and Economic Studies》2024年第4期47-52,共6页Limeng Chen; In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant drivi...; 关键词：Short video media City Tourism marketing Influence

Marketing Strategy Analysis of Migu Video App Based on 4I Theory: 《Proceedings of Business and Economic Studies》2024年第3期1-5,共5页Binli Zhang; Suihua University 2022 Project“Exploration and Practice of the Connotation Construction of Agricultural Product Circulation Discipline Professional Cluster”(Project No.2022007)。; With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youk...; 关键词：Migu Video App 4I theory Marketing strategy

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication: 《Proceedings of Business and Economic Studies》2024年第1期218-230,共13页Yermaline Ching; Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positi...; 关键词：Internal marketing strategies Service promotion MARKETING

Marketing Path of Enterprise Brand Management Under the New Economic Situation: 《Proceedings of Business and Economic Studies》2023年第2期33-38,共6页Tongfei Lin Qiansha Zhang; Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate m...; 关键词：New economic situation ENTERPRISE Brand management MARKETING

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media: 《Proceedings of Business and Economic Studies》2023年第1期20-25,共6页Jianhui Li; With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low co...; 关键词：New media Enterprise marketing Marketing advantage Optimization strategy

Marketing Analytics Case Study: Hotel Catalonia Barcelona Plaza: 《Proceedings of Business and Economic Studies》2022年第5期110-126,共17页Lan Shen; Imagine a scenario where Hotel Catalonia Barcelona Plaza approached a consulting company,seeking to understand its customers and improve its performance.The hotel provided its room booking records from 2015 to 2017 to...; 关键词：Marketing analytics Luxury marketing Tourism marketing

Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus被引量：2: 《Proceedings of Business and Economic Studies》2019年第6期23-26,共4页Dan Li; National College Student Innovation and Entrepreneurship Training Program(No.105-201051801)。; With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieve...; 关键词：INTERNET MARKETING INTERNET technology AGRICULTURAL products INNOVATION and development

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