MARKETING

作品数:524被引量:184H指数:7
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Research on the Development of Creative Agriculture in Qinhuangdao City:Integration Path of Strategic Innovation and Marketing Retail
《Proceedings of Business and Economic Studies》2025年第2期89-97,共9页Chen Ling Jia Zhao Ce Wang Xiaodan Ding 
Research on the Development of Creative Agriculture in Qinhuangdao City(202401A213)。
This article first comprehensively analyzes the current development status of creative agriculture in Qinhuangdao City,pointing out that it has unique advantages in terms of resource endowments and cultural heritage.A...
关键词:Qinhuangdao City Creative agriculture Marketing strategy innovation Retail model innovation introduction 
Blind Boxes:Is It Really Limited Or Hunger Marketing?
《China's Foreign Trade》2024年第6期33-34,共2页Liu Xinwei 
Have you ever heard of OZAI?It is a blind box product of Heyone,which was first launched in May 2022.In June this year,the two-year-old OZAI launched a new model featuring the theme“Spring Garden Party”,which was sn...
关键词:seller STORE INSTANT 
Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing
《Open Journal of Applied Sciences》2024年第11期3282-3307,共26页Bahattin Ariğ Murat Başal 
Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial int...
关键词:Health Marketing Metaverse Twin Avatar Customer Satisfaction 
Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin
《Journal of Geoscience and Environment Protection》2024年第11期132-144,共13页Théodore Soussia Victoria Zinsou Thékpo Théodore Adjakpa Boniface Bonaventure Kpamegan Florence Nicole Houngla Charles Sossa Jérôme Lisette Odoulami Lamine Saîd Baba-Moussa 
Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed de...
关键词:MARKETING Charcoal EFFECTS HEALTH Environment 
Aviation Safety and Data Mining in Marketing Dimension
《Advances in Aerospace Science and Technology》2024年第3期117-127,共11页Sevgi Adigüzel Murat Başal Emel Saraç 
The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. Thes...
关键词:Data Mining AVIATION CUSTOMER SAFETY MARKETING 
Coordination for a Closed-loop Supply Chain with Recycling Platform Considering Dynamic Setting
《Journal of Systems Science and Systems Engineering》2024年第4期425-451,共27页Zehua Xiang Ting Ji Lingfeng Dong 
supported by funding from National Natural Science Foundation of China under Grant Nos.72301087 and 71931009;National Social Science Fund of China under Grant No.22CGL014;Zhejiang Provincial Natural Science Foundation of China under Grant No.LQ23G010002;Zhejiang Provincial Philosophy and Social Sciences Planning Project under Grant No.24NDQN007YB;Research Start-up fund of Hangzhou Normal University under Grant No.4135C50221204091.
This paper presents a dynamic closed-loop supply chain(CLSC)model,incorporating a manufacturer,a retailer,and an internet recycling platform(IRP),utilizing differential game theory while considering the forgetting eff...
关键词:Big Data marketing differential game closed-loop supply chain COORDINATION internet recycling platform 
The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples
《Proceedings of Business and Economic Studies》2024年第4期47-52,共6页Limeng Chen 
In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant drivi...
关键词:Short video media City Tourism marketing Influence 
Social media activities of airlines:What makes them successful?被引量:1
《Journal of the Air Transport Research Society》2024年第1期156-166,共11页Iryna Heiets Sarah Ng Navjot Singh Jordan Farrell Akshat Kumar 
This paper explores the use of social media by geographically diverse airlines and investigate how different airlines utilise different types of social media platforms to engage and interact with their audiences.Using...
关键词:AIRLINES MARKETING Social media Medial platforms Interaction WORD-OF-MOUTH 
Lead orFollow:Cases of Internationalization of Chinese Technical Standards
《Fudan Journal of the Humanities and Social Sciences》2024年第1期23-49,共27页Lijuan Yang 
Post-funded project of the National Social Science Fund of China,“Research on academic frontier theory and policy of the economics of standards”[Grant No.21FJLB039];project of the China Association of Trade in Services,“Research on the role of technical standards in supporting enterprise digital transformation”[Grant No.FWMYKT-202303];Humanities and Social Sciences Project of Gansu Province,“Research on strategies for promoting digital transformation and empowering Gansu’s high-quality development through technical standards”[Grant No.23ZZ02];the Gansu Provincial Science and Technology Program Fund,“Research on promoting trade development between Gansu and countries along the Silk Road through harmonization of standards”[Grant No.23JRZA385].
Internationalizing technical standards is crucial for global standardization efforts.However,the reasons and influencing factors due to which some states pursue a leading role in certain international standards but no...
关键词:Formal standards Technology China Live-broadcast marketing RAILWAY 
Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry
《Asian Agricultural Research》2024年第1期10-13,共4页Zhongxin LI 
With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration ...
关键词:MARKETING Sharing marketing Internet decoration Marketing willingness 
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