云南高校图书馆联盟文献共享服务平台- SLOGANS

SLOGANS: 作品数：15被引量：0H指数：0; 导出分析报告; 相关领域：语言文字文化科学更多>>; 相关作者：李静詹蓉李文颖肖付良谢丹更多>>; 相关机构：西安外国语大学娄底职业技术学院北京师范大学浙江工商职业技术学院更多>>; 相关期刊：《海外英语》《校园英语》《Language and Semiotic Studies》《Journal of Literature and Art Studies》更多>>; 相关基金：湖南省教育厅科研基金更多>>

Transcreation in Advertisement Slogans from the Perspective of Communicative Translation Theory: 《Journal of Literature and Art Studies》2024年第5期349-354,共6页ZHU Wei-jia; Through in-depth analysis of advertisement slogans,the present study probes into the unique contribution of trancreation in conveying brand messages and triggering emotional resonance of the audience.The study firstly...; 关键词：transcreation advertisment slogans communicative translation theory

Fighting the COVID-19 pandemic with words:an investigation of pragmatic presuppositions in Chinese anti-pandemic slogans: 《Language and Semiotic Studies》2022年第4期216-241,共26页Junhua Mo Renquan Heng; This research was funded by the Social Science Foundation of Soochow University(Grant Number:NH33711320);the Higher Education Teaching Reform Foundation of Soochow University(Grant Number:5731502420).; Slogans play an important role in Chinese society.Numerous slogans have been created and used in the fight against the COVID-19 pandemic.As an eyecatching linguistic phenomenon,anti-pandemic slogans have sparked heate...; 关键词：Chinese anti-pandemic slogans functions misuses pragmatic presuppositions types

The Slogans of Asian Games: 《小学生时代（大嘴英语）》2022年第1期4-7,共4页Angelo Sun Singlu; 一句简洁、响亮的口号,往往能给人留下深刻的印象,能传达理念、鼓舞人生。这不,亚运会也有自己的口号,那就是——Ever Onward Changing slogans Ever Onward——永远向前。这是1949年2月亚洲各国体育界代表在亚洲业余体育联合会(亚洲奥...; 关键词：业余体育亚运会奥林匹克体育界理事会

An Investigation of Drivers’ Comprehension of Distracted Driving Slogans: 《Journal of Transportation Technologies》2021年第2期128-138,共11页Saidi Siuhi Judith Mwakalonge Rebecca Wright Judy A. Perkins; Distracted driving occurs when a driver diverts the primary attention from driving to another task. Using mobile devices such as a cellphone for texting, calls, or other manipulation while driving has the highest pote...; 关键词：Distracted Driving Road Safety Slogans Road Sign Comprehension Road Safety Campaign Road Safety Awareness

Critical Discourse Analysis--The Slogans in the Protests for George Floyd: 《Sino-US English Teaching》2021年第4期90-94,共5页CHEN Meng; Critical discourse methodology is an extremely significant and meaningful branch of systemic functional linguistics which pays more attentions in the formation,diffusion,and acceptability of acertain discourse,and als...; 关键词：critical discourse analysis methodology protest slogans social background racial discrimination

Linguistic Landscape: A Study on the Slogans of Political Demonstration From the Perspective of Pragmatic Identity: 《Sino-US English Teaching》2021年第1期8-12,共5页LIU Boya CHEN Min; Pragmatic identity is chosen and constructed by the speaker on a specific occasion to achieve his owncommunicative purpose. Pragmatic identity is integrated in various fields, but there is little connection withsociol...; 关键词：pragmatic identity language landscape demonstration slogans

Non-literary Translation—Knowledge into Action——On the E-C Translation of Advertising Slogans: 《海外英语》2019年第4期61-62,共2页肖薇范静; A large number of foreign brands want to enter the Chinese market which has great potentials. In such a world of informa-tion, they have to advertise to make their products known to the Chinese customers. Their Englis...; 关键词：English ADVERTISING SLOGANS SIGNIFICANCE SIMILARITIES and DIFFERENCES TRANSLATION methods

Translation of Tourism Slogans from the Perspective of Eco-translatology: 《校园英语》2019年第1期239-240,共2页肖付良谢丹; 湖南省教育厅科学研究项目《生态翻译学视角下的旅游广告语翻译研究》(项目编号:16C1355)和《生态翻译学视角下湖南红色旅游外宣资料翻译研究》(项目编号:17C1344)的阶段性成果; This paper focuses on discussing how to translate tourism slogans from the perspective of ecotranslatology so that we can achieve high-quality translation that can effectively spur foreign tourist arrivals to the tour...; 关键词：ECO-TRANSLATOLOGY TOURISM SLOGAN TRANSLATION

A Review and Critique of Discourse Mode of Public Administration Slogans——Based on the Study of Postmodern Public Administration Discourse Theory: 《学术界》2017年第8期307-314,共8页Chen Hongyan; A Study on the Discourse Mode of Administrative Slogans in Anhui Province under the Post-modern Public Discourse Background(A2015025);Master’s degree program in Hefei college(Master of Chinese international education);A Study on the Language Standardization of Public Context and Mass Media-T aking Hefei as an Example(14JD06RW); Public administration slogans include oral and written slogans which made by governments at all levels according to the policy or administration under the propagation tasks. T he purpose is to enhance propaganda effec...; 关键词：公共行政话语后现代述评质量管理宣传效果民主意识公益广告

Language Games in Turkish and Russian Television Commercials: 《Journal of Literature and Art Studies》2016年第11期1371-1381,共11页Nukhet ELTUT KALENDER; Advertisement and presentation of a product is the most important stage in the process of marketing. Product advertisement mostly benefits from the audiovisual commercials and advertisements on mass media （television...; 关键词：television commercials brands in TV commercials commercial slogans on TV language games artisticstylistics

SLOGANS