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The Application of Functional Theory in Advertisement Translation
《Sino-US English Teaching》2021年第1期13-16,共4页TAN Huining 
Functional theory provides a theoretical basis for applied translation. In order to realize the inductive function ofadvertisement translation, this paper, based on the differences between Chinese and English advertis...
关键词：appellative function genre convention translation of advertisements 
Understanding advertisements from the perspective of relevance theory
《Sino-US English Teaching》2009年第7期42-46,共5页韦晓保 
This paper approaches advertisements on the basis of relevant theory. It elaborates how the advertiser as addresser in communication succeed in conveying his intention for publicity and how the recipient as addressee ...
关键词：relevance theory ADVERTISEMENT non-stereotypical relations explicit information implicit information 
On cross-cultural pragmatic failure in English advertisements translated from Chinese被引量：1
《Sino-US English Teaching》2007年第10期60-65,共6页SUN Shu-nv 
With the rapid development of globalization, more and more factories and companies in China are keen to put their products onto the international market. Advertising translation is the outcome of this economic trend. ...
关键词：pragmatic failure TRADEMARK ADVERTISEMENTS 
The Brief Exploration of the Value of Modern English Advertisements in EFL Teaching
《Sino-US English Teaching》2006年第5期47-52,共6页Weiliang Yuan 
In the recent age of globalization, English advertisements prevail in people＇s everyday life. As a social discourse, advertisements offer valuable resources of language use to English learners. It is also of great im...
关键词：English advertisements social discourse EFL teaching English proficiency 
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