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Internet Users＇ Attitudes Towards Online Targeted Advertisements
《Journalism and Mass Communication》2015年第12期607-613,共7页Mustafa Sait Ylldlrlm 
Users leave their footprints about their interests while they are surfing on the Internet. Companies have the opportunity of capturing user＇s implicit data on the Intemet by behavioral targeting. So that they can del...
关键词：ADVERTISING ATTITUDE targeted ads behavioral targeting INTEMET 
Perfume Advertisements and Their Manipulation of the Female Body
《Journalism and Mass Communication》2014年第10期624-639,共16页Meriame Achemlal 
Mass media has contributed to the large increase in the number of advertisements all over the world and in all types of products that could be advertised. Over the last few years, companies have strived to gain a wide...
关键词：media effects FEMINISM perfume ads female body SUBORDINATION 
Shifting Goal Posts： The Interplay Between Political Advertisements and Editorial Slants in Newspapers During Elections
《Journalism and Mass Communication》2013年第12期786-796,共11页Lyton Ncube 
Advertising revenue is generally regarded as the lifeblood of the mass media since it largely contributes to the financial fortunes of both commercial and so-called public media houses. There is a consensus among poli...
关键词：political advertising political marketing editorial content political economy 2008 Zimbabweanelection 
An Analysis of Celebrity Endorsements in Magazine Advertisements
《Journalism and Mass Communication》2013年第10期615-624,共10页Brittany Black Jinbong Choi 
The effectiveness of celebrity endorsements has been a topic that has interested many advertising researchers. It has been long debated on which advertising method is most effective. The purpose of this study was to c...
关键词：celebrity endorsement magazin advertisement W Magazine Good Housekeeping 
Roles Portrayed by Women： A Content Analysis in Brazilian Television Advertisements
《Journalism and Mass Communication》2013年第7期409-421,共13页Claudia Rosa Acevedo Helenita Tamashiro Jouliana Jordan Nohara Julio Cunha 
The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society th...
关键词：roles in advertising gender representations mass communication female roles content analysis inmedia 
Exploring Gender Stereotypes in American and Mexican Magazine Advertisements
《Journalism and Mass Communication》2013年第3期154-168,共15页Jose L. Vasquez Jinbong Choi 
This study analyzed gender stereotypes in American and Mexican magazine advertisements. The researchers conducted a content analysis of four major fashion magazines （i.e., Vogue, Cosmopolitan, People en Espahol, and ...
关键词：magazine advertisement gender stereotype international advertising fashion magazine 
African-American Women＇s Perceptions of Constitutive Meanings of Good Hair Articulated in Black Hair Magazine Advertisements
《Journalism and Mass Communication》2012年第1期279-293,共15页Eletra S. Gilchrist Courtney Thompson 
Hair has historically reflected material consequences in the Black community; thus, research has begun to investigate how the power/privilege matrix that is propagated throughout the media permeates society and impact...
关键词：body politics hair politics social comparison theory Black hair magazine advertisements 
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