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Sports Stars as a Means of Brand Communication in Cote d’Ivoire
《Journalism and Mass Communication》2019年第4期176-189,共14页Ouattara Katia 
The growing interest of Ivorian companies in sports celebrities has led us to conduct research on sports stars as a means of brand communication in C?te d’Ivoire.This work,based on a semiological reading,reveals seve...
关键词：COMMUNICATION sports star ADVERTISING MEDIA SEMIOLOGY 
Brand Narration and Fashion Films
《Journalism and Mass Communication》2017年第6期292-304,共13页Simonetta Buffo 
Starting from the new approaches of brand communication in New Millennium Era, we show why, according to us,the fashion film is a powerful tool in defining and strengthening the visual identity of a fashion brand. Our...
关键词：FASHION film BRAND NARRATION branded CONTENTS video on line NATIVE ADVERTISING 
A New Approach for Reaching the Customer of the Digital Age： Cross-Device Advertising
《Journalism and Mass Communication》2016年第1期19-25,共7页R.Gülay Oztürk 
One of the most significant advantages of the digital era is the fact that it presents a wide array of choices, without any time or place restrictions, to the target audience of the past who obtains information from t...
关键词：DIGITALIZATION digital advertising new customer cross-device cross-device advertising new advertisingapproach 
Internet Users＇ Attitudes Towards Online Targeted Advertisements
《Journalism and Mass Communication》2015年第12期607-613,共7页Mustafa Sait Ylldlrlm 
Users leave their footprints about their interests while they are surfing on the Internet. Companies have the opportunity of capturing user＇s implicit data on the Intemet by behavioral targeting. So that they can del...
关键词：ADVERTISING ATTITUDE targeted ads behavioral targeting INTEMET 
Effectiveness of Subway Advertising in Hong Kong被引量：1
《Journalism and Mass Communication》2013年第12期757-767,共11页Kara Chan Maggie Fung 
Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above....
关键词：intercept survey advertising effectiveness subway media media planning ad attitudes 
Roles Portrayed by Women： A Content Analysis in Brazilian Television Advertisements
《Journalism and Mass Communication》2013年第7期409-421,共13页Claudia Rosa Acevedo Helenita Tamashiro Jouliana Jordan Nohara Julio Cunha 
The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society th...
关键词：roles in advertising gender representations mass communication female roles content analysis inmedia 
Economically-Driven Partisanship-- Official Advertising and Political Coverage in Mexico： The Case of Morelia
《Journalism and Mass Communication》2013年第1期14-33,共20页Ruben A. Gonzalez Macias 
Partisanship and dependence on government support have characterized Mexican media along its history. That is, on the one hand, the journalistic practice has been determined by the alignment towards a political stance...
关键词：Mexican media JOURNALISM PARTISANSHIP coercion official advertising 
The Use of Computer Games for Promotional Purposes
《Journalism and Mass Communication》2013年第1期48-57,共10页Zdenko Mago Peter Mikulas 
This study is focused on computer game series Needfor Speed （NFS） in terms of its use in promotion of products and brands. We believe that computer games are no longer the domain of a small group of enthusiasts. In ...
关键词：in-game advertising advergaming LUDOLOGY computer games video games Need for Speed （NFS） 
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