ADVERTISING

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Study of Advertising Communication Form in the New Media Age
《Journal of Literature and Art Studies》2023年第12期988-991,共4页WANG Rong 
As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simp...
关键词：ADVERTISING new media COMMUNICATION 
A Study of English-Chinese Translation Methods for Cosmetic Advertising
《Journal of Literature and Art Studies》2022年第5期498-503,共6页XU Xue-ting LIU Ying-liang 
Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements ha...
关键词：E-C translation methods cosmetic advertising advertisement translation 
A Study on Conceptual Metaphor in Advertisement Discourse from the Perspective of Critical Discourse Analysis
《青春岁月》2017年第9期44-,共1页汪朝 
Advertising can be seen everywhere in our life,the main purpose of it is to persuade people to buy.The paper discusses the negative effect of conceptual metaphor from the perspective of CDA(critical discourse analysis...
关键词：CDA ADVERTISING conceptual metaphor 
Aesthetic Study on English Advertising Language
《青春岁月》2017年第5期62-63,共2页孙重阳 
With the rapid development of economy as well as science and technology, advertisements have become a part of people’s life, which can be seen at nearly every corner around the world, TV, bus, cinema, shop, or even t...
关键词：English advertising AESTHETICS The principle of language use 
The Study of Pragmatic Presupposition on Advertising Language
《校园英语》2016年第8期229-,共1页张姣 
With the development of linguistics, linguists examine the advertising language from the perspective of the relationship of language and context. Under such conditions, pragmatic presupposition becomes naturally the t...
关键词：ADVERTISEMENT ADVERTISING LANGUAGE PRAGMATIC PREPOSITION 
Study on the Application of Aesthetic Ideas to Micro-film Advertising
《International Journal of Technology Management》2013年第5期114-116,共3页Yunying WANG 
Micro-film is a product from the development of mobile media technology based on the network media, and the short and typical screen expression ability and effect are its forms of contents. Different from the communic...
关键词：Micro-film Advertising Aesthetic Ideas APPLICATION 
A Study on Chinese Advertising Language from Perspective of Culture
《读与写（教育教学刊）》2012年第4期1-2,共2页黄佳丽 
Advertising penetrated every corner of our lives.Its purpose is to encourage people to take actions.Besides,it represents culture to the world.In this article a study was made on Chinese advertising language to see ho...
关键词：ADVERTISING CULTURE ADVERTISING LANGUAGE LANGUAGE 
A Study of the Implicatures in English Advertising-based on the Cooperative Principle被引量：1
《海外英语》2010年第7X期262-263,共2页刘咨 
As a form of communication,advertising has been an object for study.Scholars at home and abroad have been studying it from different perspectives,this paper explores the persuasiveness of the advertising language from...
关键词：ENGLISH ADVERTISING COOPERATIVE PRINCIPLE CONVERSATIONAL implictures 
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