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On Equivalence in Advertising Translation: 《Journal of Literature and Art Studies》2022年第6期661-666,共6页LIU Ke GAO Wen-cheng; Advertising translation as a type of intercultural communication and a result of international commercial communication increasingly draws the translators’attention and develops as a subject of study.To preserve the ...; 关键词：ADVERTISEMENT advertising translation EQUIVALENCE

Stylistic Analysis of the Advertisement of Apple Watch Series 4: 《新东方英语（中英文版）》2019年第6期102-103,共2页Yu Yifei; Advertising is widely recognized as a powerful communication force and an important marketing tool that helps sell goods and services.This paper gives an overall analysis of the advertising language on the level of gr...; 关键词：STYLISTICS English ADVERTISING TEXTUAL analysis

The Differences between Chinese and Western Culture in Advertisement and Translating Strategies: 《海外英语》2019年第10期48-50,共3页赖康生 CHEN Jing-ming; Based on the analysis of differences of thinking way, value and aesthetics psychology between China and western countries, this paper puts forward relative advertisement translation strategies to solve the problem of ...; 关键词：ADVERTISING TRANSLATION CULTURAL DIFFERENCES TRANSLATION STRATEGIES

The Semiotics of a 'Different' Advertisement:A Preliminary Study for the Use of Paper Trivets as Advertising Message: 《Language and Semiotic Studies》2016年第3期125-139,共15页Eleni Sykioti; The purpose of this preliminary study is to examine the coexistence of semiotic systems found on paper trivets, i.e. commercial use devices with a double function: functional as a trivet and advertising as printed adv...; 关键词：paper trivet ADVERTISING ANCHORAGE function intersemiosis SYNERGY

The Rhetorical Features of the English Advertising Language: 《海外英语》2016年第12期197-198,204,共3页谷慧文; This thesis mainly discusses the rhetorical features in English advertising language and studies the various effect of the English advertising language according to different rhetoric. Through the analysis of cases of...; 关键词：the RHETORIC FEATURES ENGLISH ADVERTISEMENT ADVERTISING LANGUAGE

The Study of Pragmatic Presupposition on Advertising Language: 《校园英语》2016年第8期229-,共1页张姣; With the development of linguistics, linguists examine the advertising language from the perspective of the relationship of language and context. Under such conditions, pragmatic presupposition becomes naturally the t...; 关键词：ADVERTISEMENT ADVERTISING LANGUAGE PRAGMATIC PREPOSITION

Study on the application of fuzzy words in advertising language: 《山海经（想象作文）（下）》2015年第10期166-,共1页杜晋芳; Nowadays,to impress and entice consumers more effectively,fuzzy words are naturally adopted by advertisers in language of advertising.1.Introduction In the contemporary society,advertising may be regarded as an indisp...; 关键词：ADVERTISING indispensable URGENT naturally LINGUISTICS FUZZINESS ADVERTISEMENT contemporary AFFECTS

The Application of Cooperative Principle to English Commercial Advertising: 《青春岁月》2015年第3期52 51-,51,共2页彭文韬; Advertising is a key point for enterprises carrying out fierce competition to dominate the big market, which generally applies the Cooperative Principle in order to achieve the ultimate goal of boosting sales. The the...; 关键词：CONVERSATIONAL ATTRACTIVE ULTIMATE ADVERTISEMENT a

A Brief Analysis of Strategies in English Advertisement Translation: 《校园英语》2015年第3期239-239,共1页游丽; For both Chinese and foreign enterprises,there is an advertisement internationalization problem,that is product advertising translation.In this thesis,the author puts forward the translation strategies which provide t...; 关键词：TRANSLATION strategies ENGLISH ADVERTISEMENT ADVERTISING TRANSLATION

An Analysis on Cultural Differences in Advertising Translation: 《海外英语》2014年第16期106-108,112,共4页高雅; Great opportunities together with great challenges are brought to the development of Chinese economy with the globalization of the world economy. Foreign businessmen want to share the market of China, while Chinese en...; 关键词：CULTURAL DIFFERENCES ADVERTISEMENT TRANSLATION met

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