从符号学的角度看广告翻译的等值  

A Semiotic Approach toward Translating Advertisements

作　　者：王新[1] 

机构地区：[1]南京理工大学外语系,南京210094

出　　处：《黑龙江教育学院学报》2007年第8期110-112,共3页Journal of Heilongjiang College of Education

摘　　要：符号学是研究人类社会如何使用和理解符号的科学。从符号学理论角度来看,翻译本质上是两种符号系统的转换;等值是符号和解释项之间的关系。借用大量广告翻译实例来研究文本符号与其解释项之间对等的问题,可为翻译等值问题的研究开拓新的思路。Semiotics is a science of studying how sign systems are understood and used. From a semiotic approach,translation is a transformarion of two sign systems and equivalence is the relationship between a sign and its interpretant. By using examples of advertisement translation,the author of this text tries to explore the implication of equivalence in a semiotic sense.

关 键 词：符号学 广告翻译 言内意义 指称意义 语用意义 

分 类 号：H059[语言文字—语言学]