幽默广告图形创意的方法论探究  

Discussion on the humour advertising graph creativity’s methodology

作　　者：尚端武[1] 熊雅静[2] 肖乃涛[2] 

机构地区：[1]江西蓝天学院艺术系,江西南昌330098 [2]武汉科技学院,湖北武汉430073

出　　处：《湖南农机（学术版）》2009年第1期71-75,共5页Hunnan Agricultural Machinery

摘　　要：基于对幽默广告内涵的界定,对幽默广告图形创意的方法论展开了探讨,以企更好地发挥幽默广告图形创意的优势,提高广告图形创意者的幽默素养和受众的审美水平,营造良好的视觉环境,以广告产业推动经济的发展。Based on the limit s of humour advertising＇s connotation,has discussed the humour advertising graph creativity＇s methodology,in order to display the humour advertising graph creativity well,enhance humour advertising graph creativity designers＇ humorous accomplishment and audiences＇ esthetic level, build the good visual environment,impetus economy development by advertising industry.

关 键 词：幽默广告 图形创意 方法论 广告文化 

分 类 号：J0-03[艺术—艺术理论]