幽默广告图形创意的方法论探究  

On the Methodology of Graphic Originality in Humorous Advertising

作　　者：尚端武[1] 熊雅静[2] 肖乃涛[2] 

机构地区：[1]江西蓝天学院艺术系 [2]武汉科技学院

出　　处：《江西科技学院学报》2008年第S1期93-96,共4页Journal of Jiangxi University of Technology

摘　　要：基于对幽默广告内涵的界定,对幽默广告图形创意的方法论展开探讨,以期更好地发挥幽默广告图形创意的优势,提高广告图形创意者的幽默素养和受众的审美水平,营造良好的视觉环境,以广告产业来推动经济的发展。Based on defining the connotations of humorous advertisement, the paper discusses the methodology of graphic originality in humorous advertisement, so as to make better use of the advantages of graphic originality, improve the originality proposer’s humorous quality and the spectators’ aesthetic level and build good visual environment as well as promote the economic development of the advertising industry.

关 键 词：幽默广告 图形创意 方法论 

分 类 号：F713.8[经济管理—广告]