广告语言研究的范畴与方法论  

Category and methodology of the study of advertisement language

作　　者：龙涛 贾德民[1] 向德全[1] 

机构地区：[1]天津职业技术师范学院,天津300222

出　　处：《天津职业技术师范学院学报》2001年第1期51-55,共5页Journal of Tianjin Vocational Technical Teachers'college

摘　　要：就国内广告界与语言学界对广告语言的研究现状，界定广告语言研究的两种分别联系于它们各自不同研究目的的研究范畴：语言学范畴的研究与广告学范畴的研究，并就广告学范畴的广告语言研究的方法论，提出了新观点。Based on the status quo of the study of the advertisement language in the advertisement field and the linguistic field in our country,this paper demarcates the two studing fields which link their different studying purposes:the study in the linguistic category and the study in the advertising category.This paper also offers a new opinion as to the methodology of the advertisement language studying in the advertising category.

关 键 词：广告语言 研究范畴 研究方法 方法论 语言学 语言意识 广告创作 

分 类 号：F713.8[经济管理—广告]