呼和浩特市区及近郊旗县婴幼儿配方乳粉消费情况调查  

Consumption survey on infant formula in urban and suburb of Hohhot

作　　者：黄亚东[1] 李莎莎[1] 木其尔[1] 顾翔宇[1] 高玎玲 刘晓娟[1] 郭军[1] 郭休哥 徐鼎轩 张鸿泰[2] 张锦豪[2] 武宏宇[2] 

机构地区：[1]内蒙古农业大学食品科学与工程学院,呼和浩特010018 [2]内蒙古农业大学附属中学,呼和浩特010018

出　　处：《中国乳品工业》2015年第4期53-58,共6页China Dairy Industry

基　　金：中国食品科学学会儿童食品分会大学生暑期社会实践活动项目

摘　　要：调查了呼市地区母乳喂养情况（喂养率为28.8%）,其婴幼儿配方乳粉品牌数多达30种。品牌排序前五为伊利30.5%,多美滋7.0%,贝因美6.3%,雀巢5.3%,雅士利2.7%;国内外品牌比为63.1：36.9。150~300元奶粉的消费量占64%,150元以下占17.1%,300元以上占18.8%。每月消费2~3罐/盒的占75.8%。0~4月龄开始婴儿乳粉喂养的家庭占47.7%。影响品牌选择的因素中＂亲朋推荐＂为最高（29.2%）;其他影响高为电视广告、相关知识、网络;医院推荐和超市促销仅占6.3%和5.5%;省市级医院有推荐特种奶粉和国外品牌促销现象。建议国产品牌坚持走亲民路线,给广大百姓提供高品质更实惠的产品。Breast feeding percentage is 28.82% in Hohhot region. Over 30 brands appeared in the survey with multiple access to the products. The top five brands ranking by consumer possession （including breast feeding） are Yi-Li 30.5%, Dumex 7,0%, Beingmate 6.3%, Nestle 5.3%, and Yashili 2.7%; infant formula market proportion between domestic and foreign brand is 63.1%：36.9%. Consumption of 150-300￥ per tin/ package infant formula rating 64% and 17.1% for lower than 150￥, and 18.8 for over 300￥ products. 75.8% baby consume 2-3 tin per month. 47.7% baby start infant formula feeding before 4 months old. Among factors that could influence or determine the choice on brand, 29.2% families thought ＂recommended by relative or friends＂ is most persuasive factor, and TV ad, corresponding knowledge and internet also showed high influencing power; hospital promotion and supermarket sells only affecting 6.3% and 5.5% families. It was discovered that only big hospitals as province and city urban class have the phenomenon of recommending particular functional or pushing foreign brands infant formula. We highly suggest the domestic producers persist on high quality and low price policy, share more benefit to low income families.

关 键 词：婴幼儿配方奶粉 母乳喂养 呼和浩特市 问卷 调查 

分 类 号：TS252.7[轻工技术与工程—农产品加工及贮藏工程]