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Coordination for a Closed-loop Supply Chain with Recycling Platform Considering Dynamic Setting: 《Journal of Systems Science and Systems Engineering》2024年第4期425-451,共27页Zehua Xiang Ting Ji Lingfeng Dong; supported by funding from National Natural Science Foundation of China under Grant Nos.72301087 and 71931009;National Social Science Fund of China under Grant No.22CGL014;Zhejiang Provincial Natural Science Foundation of China under Grant No.LQ23G010002;Zhejiang Provincial Philosophy and Social Sciences Planning Project under Grant No.24NDQN007YB;Research Start-up fund of Hangzhou Normal University under Grant No.4135C50221204091.; This paper presents a dynamic closed-loop supply chain(CLSC)model,incorporating a manufacturer,a retailer,and an internet recycling platform(IRP),utilizing differential game theory while considering the forgetting eff...; 关键词：Big Data marketing differential game closed-loop supply chain COORDINATION internet recycling platform

Modeling and application of marketing and distribution data based on graph computing: 《Global Energy Interconnection》2022年第4期448-460,共13页Kai Xiao Daoxing Li Xiaohui Wang Pengtian Guo; This work was supported by the National Key R&D Program of China(2020YFB0905900).; Integrating marketing and distribution businesses is crucial for improving the coordination of equipment and the efficient management of multi-energy systems.New energy sources are continuously being connected to dist...; 关键词：Marketing and distribution connection Graph data Graph computing Knowledge graph Data model

How can New Dental Brands Grab A Bigger Share in Marketing?: 《China Detergent & Cosmetics》2022年第1期31-33,共3页Long Yanyu; As most people acknowledges,the toothpaste market already has been occupied by a great number of strong players and can be considered an increasingly deadly battlefield.However,for a market that is large enough,with e...; 关键词：field. potential PRECISE

Should the Companies Invest in Innovation？: 《Management Studies》2017年第6期555-562,共8页Andreas Votteler Monika Zatrochova; In the beginning, this template describes the actual situation on the market. As a second point, there is a description and a classification of the different kinds of innovation. The object of this template is a scien...; 关键词：INNOVATION kind of innovation market MARKETING marketing strategy strategy

International Marketing of Taishan Shigandang Based on STP Strategy: 《Journal of Landscape Research》2017年第3期67-69,72,共4页TIAN Lichao; Taishan Shigandang is a widely-spread subculture and an important part of Taishan subculture. Today, there is a great challenge to its protection and development. This paper analyzed the necessity and feasibility of i...; 关键词：Taishan Shigandang CULTURE INTERNATIONAL MARKETING STP STRATEGY

The Usage of Instagram as a Marketing Tool: 《Journalism and Mass Communication》2017年第3期133-141,共9页Sabahattin Celik; The developments in information and communication technologies everyday and the effects of globalization have led to many changes in most of the fields including marketing communications. Today, businesses are struggl...; 关键词：social media social network MARKETING Instagram

Marketing as Innovation Strategy in Non Profit Sector in China： The Network of Influence ＂Guanxi＂: 《Chinese Business Review》2016年第5期224-238,共15页Antonia Sajardo Moreno Marta Gil Ibafiez Rafael Curras Perez; In a globalized world, not only the business market is overlapped but also marketing models take shape within economic systems. While there has been a proliferation in the implementation of marketing in the private se...; 关键词：nonprofit organizations SUSTAINABILITY marketing mix China competitive environment networks ofinfluence GUANXI

International Brand Marketing: 《校园英语》2016年第9期250-,共1页甘甜; In the deepening development of the market economy today, the importance of the brand for enterprise survival and development is as everyone knows, the brand strategy has become a magic weapon for many well-known ente...; 关键词：BRAND STRATEGY ENTERPRISE INTERNATIONAL BRAND MARKETING

AN EXPLORATORY STUDY ON THE INTERNET MARKETING STRATEGY OF COACH IN CHINA: 《校园英语》2016年第4期255-,共1页Meng Cui; This thesis aims to study an American brand—Coach’s online marketing strategy in China.It starts with a basic introduction to Coach Brand;and then the writer offers a SWOT analysis on Coach’s Internet marketing str...; 关键词：COACH FASHION LUXURY market Internet direct MARKETING BRANDING strategy

Frontier and Evolution of Marketing Discipline Based on Scientific Metrological Analysis of Top 4 Marketing Periodicals in 2009-2013: 《Asian Agricultural Research》2015年第12期16-22,共7页Shenpeng ZHANG; Supported by Project of National Natural Science Foundation(71273102);Fundamental Research Funds for the Central Universities(2012RW004); Using scientific metrological method,this paper analyzed all literature published by top 4 marketing periodicals( JCR,JM,JMR,and MS) in 2009- 2013. It is intended to find out hot issues and frontier topics of current ...; 关键词：TOP 4 MARKETING periodicals Citespace LITERATURE metrology Mapping knowledge domain

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