ADVERTISING

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On Rhetorical Methods in Advertising English
《海外英语》2018年第19期238-239,共2页秦兆荣 
In keeping abreast with the development of world economy and technology of mass media, advertising becomes more and more important in the economic development as well as our daily life. As a kind of English for Specif...
关键词：ADVERTISING ENGLISH RHETORICAL METHODS METAPHOR and SIMILE 
Pragmatic Annalysis of Parody in Advertising Discourse
《读与写（教育教学刊）》2018年第10期1-2,共2页刘彩霞 
Parody is a rhetoric device used widely nowadays in English advertisement, including imitation of words and sentences. This paper analyzes in detail the types, characteristics and functions of parody applied in advert...
关键词：PARODY ENGLISH ADVERTISING PRAGMATIC ANALYSIS 
From Verbal English to Visual English-- A Semiotic Turn
《Language and Semiotic Studies》2018年第3期22-57,共36页Jian Luo 
As its general aim, this paper calls for a semiotic turn or a paradigm shift from concentration on verbal English to interaction between visual and verbal English in English Studies. Specially, within a theoretical fr...
关键词：visual English ADVERTISING semiotic codes interdisciplinary approach 
Fuzziness in English Advertising Translation
《校园英语》2017年第46期240-240,共1页张燕 
关键词：ADVERTISING ENGLISH FUZZINESS 
Transliteration in Translation of Advertising English
《校园英语》2017年第37期244-244,共1页尹婧 
As a practical style, Advertising English gradually derives from the English language due to its practical social role. In this respect, the paper will generalize the fundamental knowledge of advertisement including i...
关键词：ADVERTISING ENGLISH ENGLISH LANGUAGE 
The Comparative Analysis Between English and Chinese Advertising Language
《校园英语》2017年第23期170-171,共2页程子润 
With the rapid development of economy,advertisements are seen everywhere. Meanwhile, language plays an important role in strengthening the advertisement’s expressive force. Owing to many factors, Chinese and Englisha...
关键词：ENGLISH and CHINESE ADVERTISING LANGUAGE DIFFERENCES SIMILARITIES 
Aesthetic Study on English Advertising Language
《青春岁月》2017年第5期62-63,共2页孙重阳 
With the rapid development of economy as well as science and technology, advertisements have become a part of people’s life, which can be seen at nearly every corner around the world, TV, bus, cinema, shop, or even t...
关键词：English advertising AESTHETICS The principle of language use 
The Rhetorical Features of the English Advertising Language
《海外英语》2016年第12期197-198,204,共3页谷慧文 
This thesis mainly discusses the rhetorical features in English advertising language and studies the various effect of the English advertising language according to different rhetoric. Through the analysis of cases of...
关键词：the RHETORIC FEATURES ENGLISH ADVERTISEMENT ADVERTISING LANGUAGE 
A Brief Analysis of Strategies in English Advertisement Translation
《校园英语》2015年第3期239-239,共1页游丽 
For both Chinese and foreign enterprises,there is an advertisement internationalization problem,that is product advertising translation.In this thesis,the author puts forward the translation strategies which provide t...
关键词：TRANSLATION strategies ENGLISH ADVERTISEMENT ADVERTISING TRANSLATION 
The Features and Translation Strategies of English Advertising Slogan被引量：1
《海外英语》2014年第24期146-147,158,共3页杨赬 
It is all shared by us that advertising has its cultural and social specialty as well as its own linguistic features.By means of advertising,society and the people can indeed obtain some useful information.To some deg...
关键词：ADVERTISING ENGLISH ADVERTISING TRANSLATION 
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