云南高校图书馆联盟文献共享服务平台- ADVERTISING

检索规则说明：AND代表“并且”；OR代表“或者”；NOT代表“不包含”；(注意必须大写,运算符两边需空一格)

检索范例：范例一： (K=图书馆学 OR K=情报学) AND A=范并思　　　　范例二：J=计算机应用与软件 AND (U=C++ OR U=Basic) NOT M=Visual

全部期刊核心期刊 EI来源期刊 SCI来源期刊 CA来源期刊 CSCD来源期刊 CSSCI来源期刊

Multimodal Metaphor Analysis of German Commercials: 《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi; This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...; 关键词：multimodal metaphors German advertising commercial design cognitive linguistics

A Small-scale Study of Conceptual Metaphors in Casino Advertising: 《Journal of Educational Theory and Management》2024年第3期1-7,共7页Lei Pei; In contrast to traditional linguistics,which views metaphor primarily as a rhetorical device,cognitive linguistics sees it as a fundamental cognitive process inherent to human thoughts.The conceptual metaphor theory,p...; 关键词：Conceptual metaphor Casino advertising MAPPING

Cross-Cultural Translation Strategies in Automotive Advertising and Market Promotion: 《Journal of Social Science Development Research》2024年第4期8-13,共6页Jiao Yang; With the escalation of competition in the global automotive market,the need for automotive manufacturers to promote their products on a global scale has become increasingly urgent.This paper aims to explore cross-cult...; 关键词：Automotive advertising Market promotion Translation strategies LOCALIZATION

Discussion and Practice of Online and Offline Mixed Teaching Reform of Advertising Art Design Major in Open Education: 《Journal of Contemporary Educational Research》2023年第11期97-104,共8页Jun Wen; Ningbo Open University 2023 university-level teaching reform project“Exploration and Practice of Online and Offline Mixed Teaching Reform in Advertising Art Design Major”(Project number:JG23-005)。; Teaching reform is an important work indispensable for the long-term development of the open university,and it is also the development trend of the advertising art design major in open education to keep up with the ne...; 关键词：Open education ADVERTISING Art design Teaching reform

Exploring Generic Features in China-Africa Corporate Advertising:A Critical Genre Analysis: 《Chinese Journal of Applied Linguistics》2022年第3期462-482,486,共22页Meiling WANG Liming DENG; the research output of the National Social Sciences research project entitled“A Genre-based Study of the Dynamic Intertextual and Interdiscursive System in Chinese and Foreign Professional Discourse”(NO.17BYY033)。; China-Africa corporate advertising is emerging as an example of the corporate advertising genre in response to the specific rhetorical context of China-Africa win-win cooperation.Drawing on Bhatia’s Critical Genre An...; 关键词：win-win cooperation China-Africa corporate advertising critical genre analysis generic features INTERDISCURSIVITY

On Equivalence in Advertising Translation: 《Journal of Literature and Art Studies》2022年第6期661-666,共6页LIU Ke GAO Wen-cheng; Advertising translation as a type of intercultural communication and a result of international commercial communication increasingly draws the translators’attention and develops as a subject of study.To preserve the ...; 关键词：ADVERTISEMENT advertising translation EQUIVALENCE

A Study of English-Chinese Translation Methods for Cosmetic Advertising: 《Journal of Literature and Art Studies》2022年第5期498-503,共6页XU Xue-ting LIU Ying-liang; Advertisement is an action or form of communication in the market whose purpose is to inform potential customers about products and services and how to obtain and use them.However,English and Chinese advertisements ha...; 关键词：E-C translation methods cosmetic advertising advertisement translation

Research on the Third-Person Effect of Online Commercial Advertisements - Based on the Students from Guangzhou Huashang College: 《Proceedings of Business and Economic Studies》2021年第6期21-31,共11页Xianfeng Gong Lingwei Chu; The third-person effect hypothesis has become one of the most important aspects in the research field within the American empirical school.A large number of studies have adopted empirical research methods to verify th...; 关键词：Online commercial advertising Third-person effect

Cosmetic Advertising Translation with Functional Theory: 《海外英语》2021年第3期197-198,200,共3页刘梦楠; The ultimate goal of cosmetic advertising is to promote product sales and stimulate consumers'desire to buy.Translators should follow the translation requirements as far as possible,emphasize the target language reade...; 关键词：cosmetic advertisement translation functional theory Skopostheorie

SCRRMBLE FOR AFRICA: 《The World of Chinese》2020年第5期70-72,共3页JASON TAN; Chinese handset maker Transsion is the darling of Africa’s growing mobile market,but can it keep its lead?传音手机为何能打败华为、三星等品牌,成为"非洲手机之王"?Transsion wasn’t the first Chinese smart phone brand to...; 关键词：传音 MOBILE ADVERTISING

ADVERTISING