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A Comparative Research on Cultural Values in Chinese and American Advertisements
《US-China Foreign Language》2018年第3期184-188,共5页TANG Yu WANG Gui-lian 
The paper is based on the research of Greet Hofstede＇s Model of Cultural Dimensions and Edward. T. Hall＇s Context Culture Theory. According to their theories, the author focuses on four dimensions （context culture,...
关键词：ADVERTISING cultural values comparative research cultural communication 
Cultural Differences and C-E Advertising Translation
《US-China Foreign Language》2014年第3期232-238,共7页HU Chun-xiao 
The present paper aims to explore the activity of translating Chinese advertisements into English across cultural barriers. First, the functional views of Skopostheorie are introduced which can be served as theoretica...
关键词：Skopostheorie advertising translation cultural differences 
Language Choice in Swahili Newspaper Advertising in Tanzania
《US-China Foreign Language》2013年第6期447-460,共14页Josephine Dzahene-Quarshie 
This paper presents a study on the use of Swahili and English as language choice for advertising in Swahili newspapers in Tanzania. In the literature, it has been posited that bilingual advertising is fast becoming a ...
关键词：language choice ADVERTISING ADVERTISEMENT CODE-SWITCHING bilingual advertisement NEWSPAPER 
Right Diction in Advertising English
《US-China Foreign Language》2011年第4期206-212,共7页YANG Jin 
As a special style, advertising English has its own features. The verbal part of an advertisement is of vital importance to ensure its success. The paper discusses right diction in advertising English. This idea is es...
关键词：right diction advertising English advertising techniques gimmick 
（De）constructing humour across languages and genres
《US-China Foreign Language》2010年第7期26-37,43,共13页Sara Laviosa 
In Western societies, humour appears in many different communicative events, and is variedly expressed through words, pictures, sounds and body language. Humour is peculiar in that it is creative, compelling and cultu...
关键词：humour feeling TRANSLATION ADVERTISING multi-modal texts translation pedagogy 
The positive functions of ambiguity in language
《US-China Foreign Language》2010年第5期24-27,共4页ZHAO Hong-juan 
Ambiguity, as a language phenomenon, has its negative influence, so people will devote to avoiding using it in communication. However, if ambiguity is employed properly and appropriately, it will produce a magical eff...
关键词：AMBIGUITY positive functions ADVERTISING political propaganda HUMOR 
A Linguistic Analysis of English Advertisement
《US-China Foreign Language》2004年第12期72-74,79,共4页Youfa Liu 
Advertising is defined as the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Today adver...
关键词：advertising linguistic characteristics words syntax 
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