ADVERTISING

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Negatively Ethical Aspects of Advertising
《校园英语》2019年第27期255-256,共2页张利 
This paper focuses on the negatively ethical aspects of adve rtising and emphasizes that the government should take actions to regulate the advertisements that are not ethical.The author summarizes different findings ...
关键词：ADVERTISING Negatively ETHICAL effects Children health BALANCED DIET Underage DRINKING Regulated by GOVERNMENT 
On the Flouting of Cooperative Principle in Print Advertising Language
《校园英语》2019年第30期237-237,共1页季瑞婕 
1. Introduction Advertising language is loaded with abundant information and enticements to stimulate customers’ purchasing desire. This paper will analyze the print advertising language based on the flouting of thes...
关键词：COOPERATIVE PRINCIPLE PRINT ADVERTISING LANGUAGE Introduction ADVERTISING LANGUAGE 
The Application of a Diverse Visual Angles Concept in Eight Broken Plate to Advertising
《校园英语》2019年第25期256-256,共1页刘瑞琪 王毓淑 
1.Introduction With the development of art,visual skills have become a new way to enrich the content and inject new ideas into works.Furthermore,diverse visual angles concept changes people's visual ways and broadens ...
关键词：Application Diverse VISUAL ADVERTISING 
Translation Features of English-Russian Advertising Slogans
《校园英语》2019年第17期250-250,共1页张祎祺 
Advertising is a powerful weapon for the market.A successful advertising slogan can explore a new market.People in different cultural backgrounds often have different values towards consumption.An advertising slogan m...
关键词：TRANSLATION ADVERTISING SLOGAN cultural difference 
Liking Advertising
《校园英语》2019年第5期252-252,共1页YA FANG 
Faced with competition,the firms have come to realise the importance of advertising.The extent of advertising can be seen in numerous poster,TV and newspaper campaigns of companies as diverse as pet food manufacturers...
关键词：LIKING ADVERTISING COMPETITION NUMEROUS POSTER 
Multilingual Mix in Women Fashion Industry Advertising A Comparison between Hong Kong and China
《校园英语》2018年第14期193-194,共2页王腾飞 
关键词：Multilingual Mix Women Fashion Industry Advertising Hong Kong China 
Fuzziness in English Advertising Translation
《校园英语》2017年第46期240-240,共1页张燕 
关键词：ADVERTISING ENGLISH FUZZINESS 
Transliteration in Translation of Advertising English
《校园英语》2017年第37期244-244,共1页尹婧 
As a practical style, Advertising English gradually derives from the English language due to its practical social role. In this respect, the paper will generalize the fundamental knowledge of advertisement including i...
关键词：ADVERTISING ENGLISH ENGLISH LANGUAGE 
妙用思维导图,提升教学效率——以牛津高中英语模块4 Unit 1 Advertising为例被引量：1
《校园英语》2017年第30期135-135,共1页孙晨 
随着现代教育的发展和进步,高中英语教学的方式也在不断革新。越来越多的教师开始运用思维导图的方法解读文章,使课堂教学达到理想的效果。这不仅有助于培养学生发散性思维,还能够减轻学生记忆压力,使学习内容整体化、系统化。本文将结...
关键词：高中英语 思维导图 教学 
Comparative stylistic analysis of Commercial advertising and charitable advertising
《校园英语》2017年第24期214-214,共1页Xie Ke 
Introduction Advertising is something that we are all exposed to everyday.It has penetrated every corner of society. We are confronted with advertisements all the time. However, the variable advertisements are differe...
关键词：COMPARATIVE COMMERCIAL ADVERTISING 
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