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Multimodal Metaphor Analysis of German Commercials: 《Journal of Literature and Art Studies》2024年第10期867-873,共7页DING Hao-cheng CHEN Qi; This research examines the characteristics of multimodal metaphors utilized by German advertisers in their commercial designs.Commercial advertisements inherently incorporate a diverse array of communicative symbols,e...; 关键词：multimodal metaphors German advertising commercial design cognitive linguistics

The False Obvious:Gender Myth in Perfume Commercials: 《Cultural and Religious Studies》2024年第1期8-14,共7页DENG Lin SHI Huina; Perfume commercial,as a form of cultural text and practice,is relatively special in contemporary commercial advertising:The commodity qualities of perfume dictate that perfume advertisements must cater to the sexual f...; 关键词：perfume commercial gender myth REPRESENTATION

A Multimodal Discourse Analysis of Saudi Arabic Television Commercials被引量：1: 《Language and Semiotic Studies》2020年第3期51-71,共21页Nuha Khalid Alsalem; This study provides a multimodal discourse analysis of Saudi Arabic TV commercials from a linguistic and visual semiotic perspective,linking communication,language,and culture.The study draws on pragmatics,semiotics,a...; 关键词：discourse analysis multimodality COMMERCIALS METAPHORS PERSONIFICATION SEMIOTICS implied meaning

Unhealthy aging? Featuring older people in television food commercials in China被引量：1: 《International Journal of Nursing Sciences》2020年第S01期67-73,共7页Wen Jiao Angela Wen-Yu Chang; the University of Macao(Grant No.:MYRG2019-00079-FSS).; Objectives:Advertising messages can affect the public as a risk or protective factor for socially disadvantaged groups,and they may reflect how characters reflect perceptions are perceived in a society.This study aime...; 关键词：ADVERTISING Aged AGEISM China FOOD Healthy aging Marketing STEREOTYPES

To Explore the China and American Cultural Difference through the Originality of TV commercials: 《校园英语》2017年第20期225-225,共1页Xu Duo; With the development of international economic exchanges, advertising has come into every field of our lives. TV commercials, as a new cultural formation, have already become an important part of our daily life. This ...; 关键词：ADVERTISING CREATIVITY culture difference comparative ADVERTISING

Language Games in Turkish and Russian Television Commercials: 《Journal of Literature and Art Studies》2016年第11期1371-1381,共11页Nukhet ELTUT KALENDER; Advertisement and presentation of a product is the most important stage in the process of marketing. Product advertisement mostly benefits from the audiovisual commercials and advertisements on mass media （television...; 关键词：television commercials brands in TV commercials commercial slogans on TV language games artisticstylistics

Neuromarketing: Neurocode-Tracking in Combination with Eye-Tracking for Quantitative Objective Assessment of TV Commercials: 《Journal of Behavioral and Brain Science》2015年第4期137-147,共11页Wilfried Dimpfel; The term “neuromarketing” suggests a combination of marketing research and brain research. Within marketing research, objective assessment of TV commercials is performed by use of Eye-Tracking devices. Brain researc...; 关键词：Neurocode-Tracking EYE-TRACKING Quantitative EEG TV Commercials CATEEM^(■)

On Value Diffusion in Cross-Cultural TV Commercials Between China and the USA: 《US-China Foreign Language》2014年第1期93-100,共8页YANG Ren-ying; In the global era, especially under the effect of various mass media, people across the world interplay with each other and cultural diffusion exist almost everywhere whether it be seen or not. Cross-cultural TV comme...; 关键词：value diffusion cross-cultural TV commercials cross-cultural communication semiotics

Commercials as Content:Will Consumers Watch?: 《成功营销》2008年第1期70-71,共2页Brian Morrissey; NEW YORK The fresh-faced young host cheer- fully introduces the next segment of video clips. But rather than the latest music video,she is teas- ing a different type of fare:the often-maligned 30- second spot.In this ...; 关键词：商业广告电视节目观众播放模式广告创意

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