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Data Empowerment in Precision Marketing: Algorithm Recommendations and Their Associated Risks: 《Proceedings of Business and Economic Studies》2025年第1期111-118,共8页Di Zhou; This paper examines the impact of algorithmic recommendations and data-driven marketing on consumer engagement and business performance.By leveraging large volumes of user data,businesses can deliver personalized cont...; 关键词：Data-driven marketing Algorithmic recommendations Privacy and ethics

Marketing Development and Recognition of DFH-4 Series Bus Satellites: 《Aerospace China》2017年第1期3-14,共12页ZHOU Zhicheng TIAN Ye YU Hui; In this paper,we examine the interrelation between innovation and commercial marketing using the DFH-4 series bus satellite as an example which customers are familiar with.Strategies in evolving satellite buses and ke...; 关键词：Satellite communication Market development DFH series bus Insurance rate Market recognition

A Study of the Application Strategies of Mobile Social Media the LINE Official Account in University and College Marketing and Public Relations: 《US-China Education Review(B)》2016年第4期233-240,共8页Chi-Hu Tien Chia-Sung Yen; A 2014 survey indicated that 77.8% of Taiwan Residents individuals over 12 years of age were mobile Internet users, and that the most commonly used app was distributed by LINE Corporation （LINE）. Given the increasin...; 关键词：LINE Official Account university marketing public relations strategies

Adobe Marketing Cloud重新定义电视体验: 《数码影像时代》2016年第4期14-14,共1页; 日前在Adobe峰会上，Adobe宣布推出Adobe Primetime的端到端功能，旨在进一步扩展该解决方案，促进各种屏幕和平台的受众获取、互动和变现。新功能可以通过手机、笔记本电脑以及AppleTV、Sony PlayStation、Roku、Microsoft Xbox等联网...; 关键词：ADOBE 付费电视 PLAYSTATION Primetime Microsoft 定义笔记本电脑 SONY

Use of Wechat Marketing about Film industry: 《International English Education Research》2015年第3期43-45,共3页Gang Liu; As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platfor...; 关键词：Wechat MARKETING FILM

Brand Marketing in an era of big data: 《International Journal of Technology Management》2014年第10期6-8,共3页Shaozong Chai; In the digital age, people＇ s lifestyles and ways of thinking are in a series of changes, this change also makes it a big shift in consumer attitudes. It gives consumers a broader perspective, while also improving th...; 关键词：big data BRAND MARKETING

International Development Strategies of Luxury-goods Players in China: 《Chinese Business Review》2014年第6期367-381,共15页Fabrizio Mosca Piergiorgio Re; The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research qu...; 关键词：marketing luxury goods intemationalization process Chinese market global distribution strategies

“传播的力量” 第二届Marketing&PR颁奖盛典华丽落幕: 《IT时代周刊》2013年第9期54-61,共8页罗维秋李萧然; 4月25日下午,坐落于北京鸟巢边的格兰云天大酒店里名流荟萃。来自微软、三星、诺基亚、英特尔、IBM、苏宁云商、华硕、京东商城、SONY、亚马逊、惠普、黑莓、中兴通讯、华为等世界500强和国内百强知名公司的市场营销及公关精英120多人...; 关键词：传播 SONY 中兴通讯市场营销诺基亚英特尔 IBM 亚马逊

传播的力量国双杯·首届(2011年度)Marketing&PR颁奖盛典华彩落幕: 《IT时代周刊》2012年第9期54-59,共6页杨磊郑晓妍; IT行业的公关人才正迅速向互联网行业和传统企业转移,而在传统IT企业内部,公关人才正迅速成为企业的领导者,这一趋势表明。; 关键词：互联网行业传播传统企业 IT行业企业内部公关领导者人才

Mechanisms for the Application of Health Services Marketing Policies in Algeria: 《Journal of Modern Accounting and Auditing》2012年第6期845-855,共11页Dr.Miloud Toumi; In this paper, we tried to give health services marketing mix and raise patients＇ interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies ...; 关键词：economy of health health services service marketing policies health services marketing policies totalquality management

MARKETING