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Significance of Live Streaming in Shaping Business: A Critical Review and Analytical Study: 《Social Networking》2024年第3期35-43,共9页Nasir Uddin; With the rise of live streaming on social media, platforms like Facebook, Instagram, and YouTube have become powerful business tools. They enable users to share live videos, fostering direct connections between busine...; 关键词：Live Streaming Social Media Business Impact Consumer Decision-Making Brand Community Interactive Marketing Facebook Live Instagram Live Product Reviews Online Consumer Behavior Self-Determination Theory (SDT) Live Video Marketing

Marketing Strategy Analysis of Migu Video App Based on 4I Theory: 《Proceedings of Business and Economic Studies》2024年第3期1-5,共5页Binli Zhang; Suihua University 2022 Project“Exploration and Practice of the Connotation Construction of Agricultural Product Circulation Discipline Professional Cluster”(Project No.2022007)。; With the increasing maturity of 5G technology and the comprehensive development of video apps on the Internet,the landscape of video app downloads shows that Migu Video lags behind giants like iQiyi,Tencent Video,Youk...; 关键词：Migu Video App 4I theory Marketing strategy

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication: 《Proceedings of Business and Economic Studies》2024年第1期218-230,共13页Yermaline Ching; Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positi...; 关键词：Internal marketing strategies Service promotion MARKETING

Marketing Model Analysis of Fashion Communication Based on the Visual Analysis of Neutrosophic Systems: 《Intelligent Automation & Soft Computing》2023年第8期1257-1274,共18页Fangyu Ye Xiaoshu Xu Yunfeng Zhang Yan Ye Jingyu Dai; In order to Improvement the Neutrosophic sets as effective tools to deal with uncertain and inconsistent information.The research takes method-ology of combined single-valued neutrosophic rough set and multi-scale dec...; 关键词：Interval valued neutrosophic AHP fashion culture fashion marketing model construction

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media: 《Proceedings of Business and Economic Studies》2023年第1期20-25,共6页Jianhui Li; With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low co...; 关键词：New media Enterprise marketing Marketing advantage Optimization strategy

When Marketing Goes Wrong: 《英语世界》2022年第7期127-128,共2页Andy Keedwell; AThe power of effective marketing has a long history. In the 19th century, a new product, soap, became available to everyone in England at a low price. Every British soap producer faced fierce competition. Their answe...; 关键词：EVERYONE ATTRACTIVE PROMOTION

Application of Internet of Things Technology in Enterprise Marketing Management Innovation: 《Journal on Internet of Things》2022年第2期75-84,共10页Huan Xu Sixuan Chen; supported by the Fundamental Research Funds for the Central Universities(No.30921012203);“Marketing”School-level Brand Major Construction Project of Nanjing University of Finance&Economics(2020).; Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpo...; 关键词：Internet of things technology MARKETING marketing management innovative marketing

Research on Marketing Business System under the Background of Intelligent Data Analysis: 《外文科技期刊数据库(文摘版)经济管理》2021年第9期036-038,共5页HE Zhiwen; Under the background of intelligent data, the marketing business system is of great significance to the operation and development of enterprises. This paper studies the marketing business system under the background o...; 关键词：intelligent data MARKETING business system marketing strategy business idea market segmentation

Development of a Novel Integrated Web-Based System for Advertisement Service: 《Journal of Software Engineering and Applications》2021年第8期329-343,共15页Sifat Yasir Mustafiz Mamun Bin Harun Hriday Jannatul Ferdous Oyeshe Mohammad Monirujjaman Khan; This paper presents the design and implementation of a web-based application for an advertising system. There are many places in our country where billboard advertising has not become popular yet. Also, there are many...; 关键词：ADVERTISEMENT BILLBOARD Web Application MARKETING Online Easy Add NOVEL

A decision support system based on machined learned Bayesian network for predicting successful direct sales marketing被引量：1: 《Journal of Management Analytics》2021年第2期295-315,共21页Seyedmohsen Hosseini; This paper proposes a decision support system based on a machine-learned Bayesian network(BN)to predict the success rate of telemarketing calls for long-term bank deposits.Telemarketing is one of the most common inter...; 关键词：decision support system PREDICTION sales marketing decision making

MARKETING