Meme plays an important role in the development of advertisement as a unit of culture.Its replication and transmission provide an effective means for creating advertisements and a new way for us to analyze advertising...
Memetics is originally a theory for interpreting cultural evolution. Memes, coined to disclose a strong analogy with genes, are ideas that spread through human cultures and across the generation. As cultural replicato...
The Scientific Research Project from the Education Department of Jiangsu Province in 2013:Study on Movie and Television Language(No.2013SJB740034)
In strengthening the multi-disciplinary and multi-angle cooperation,the theoretical analysis of linguistics can be improved to a newlevel and also the study of language acquisition can be expanded to a wilder field of...
Nowadays,computer-mediated communication(CMC) becomes one of the most convenient ways for people to connect with each other in which Chinese/English code-switching has been frequently used and widely spread.The articl...
Meme, which was proposed by Dawkins first, is considered as one of the necessary elements which can explain the emergence and extinction of the language. Thus, some linguists are engaged in perfecting the linguistic t...